Keventers Case Study

Transforming a 100 year old Heritage Restaurant for Online Success

Struggling with a dated website and limited online reach, Teaswan, a global tea company, partnered with Brand Sewa for a digital transformation that positioned Teaswan for global growth and success.

Service : Branding, Web Design

Industry: Hospitality

About the Brand

Keventers is a heritage restaurant boasting over 100 years of culinary legacy. Renowned for its exquisite English breakfast and breathtaking Himalayan views, Keventers offers a unique dining experience steeped in tradition.

Keventer has been featured on many popular platforms like : The Telegraph, India Today, Tripadvisor, Airbnb, Expedia and more

Service Offerings
Keventers specializes in providing a delightful breakfast and lunch experience for travelers and locals alike. Their menu features:
Exquisite Darjeeling Teas: A cornerstone of their offering, Keventers boasts a selection of world-famous Darjeeling teas.
Traditional English Breakfast: Indulge in meticulously prepared breakfast dishes, featuring high-quality ingredients sourced locally.
Non-vegetarian and Vegetarian options: The menu caters to diverse preferences, offering both meat and vegetarian breakfast and snack options.
Target Market
Keventers targets a broad audience seeking a memorable dining experience in Darjeeling. This includes:
Travelers: Tourists visiting Darjeeling and seeking a taste of local heritage and tradition.
Foodies: Those with a passion for good food and a desire to experience authentic English breakfast fare.
Locals: Residents of Darjeeling seeking a charming and elegant breakfast or lunch option.
Target Audience
Keventers interacts with two primary segments within their target market:
First-time Visitors: Tourists and travelers new to Darjeeling, seeking recommendations and information about the restaurant.
Returning Patrons: Loyal customers who appreciate Keventers’ rich history, high-quality food, and stunning ambiance.

Lear more @ Keventersdarjeeling.in

The Challenge

Keventers, steeped in tradition, lacked a digital voice to connect with a younger generation of travelers and foodies. Their existing online presence wasn’t optimized, hindering their ability to compete with modern restaurants and attract new customers.

Limited Online Visibility
Keventers lacked a user-friendly website, social media presence, and online listings, making it difficult for potential customers to discover them.
Unveiling the Legacy
Their rich history and heritage remained untold, failing to connect with a customer base increasingly drawn to authentic experiences.
Standing Out in a Competitive Landscape
Numerous modern restaurants in Darjeeling posed a growing challenge to Keventers' established clientele.

The Stratgey

Brand Sewa crafted a comprehensive rebranding and online presence strategy to revitalize Keventers’ digital identity:

Branding Strategy & Identity

We developed a refreshed brand identity that retained Keventers’ heritage while incorporating modern aesthetics.

Defined a clear brand voice and messaging that resonated with a modern audience, highlighting their legacy and culinary expertise.

Website Design & Development

Built a user-friendly and visually appealing website showcasing Keventers’ mouthwatering dishes, stunning ambiance, and rich history.

Optimized the website for search engines to improve organic traffic and online visibility.

Business Listing & Review Generation

Listed Keventers on all major travel and restaurant platforms, increasing their online discoverability.

Implemented a review generation strategy to build social proof and encourage positive customer reviews.

Result

Within a year of collaborating with Brand Sewa, Keventers witnessed a significant revival in their online presence and customer engagement:

A Digital Destination
The new website became a central hub, attracting a wider audience and showcasing information about Keventers' unique offerings.
Storytelling Success
The brand identity effectively communicated Keventers' heritage and legacy, resonating with modern customers seeking authentic experiences.
Standing Tall in the Crowd
Improved online presence helped Keventers stand out from competitors, attracting new customers and retaining loyal patrons.
Reputation Management
Over 9,000+ reviews bolstered Keventers' online reputation and customer trust.
Increased Footfall
A surge in online traffic translated to a significant increase in customer visits to the restaurant.

Conclusion

By combining expert rebranding with a strategic online presence strategy, Brand Sewa empowered Keventers to bridge the gap between tradition and modernity. Their revitalized digital presence successfully captured the hearts and stomachs of a new generation, ensuring that Keventers continues to thrive as a Darjeeling legend.

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