Keventers Case Study
Transforming a 100 year old Heritage Restaurant for Online Success
Struggling with a dated website and limited online reach, Teaswan, a global tea company, partnered with Brand Sewa for a digital transformation that positioned Teaswan for global growth and success.
About the Brand
Keventers is a heritage restaurant boasting over 100 years of culinary legacy. Renowned for its exquisite English breakfast and breathtaking Himalayan views, Keventers offers a unique dining experience steeped in tradition.
Keventer has been featured on many popular platforms like : The Telegraph, India Today, Tripadvisor, Airbnb, Expedia and more
Service Offerings
Keventers specializes in providing a delightful breakfast and lunch experience for travelers and locals alike. Their menu features:
Exquisite Darjeeling Teas: A cornerstone of their offering, Keventers boasts a selection of world-famous Darjeeling teas.
Traditional English Breakfast: Indulge in meticulously prepared breakfast dishes, featuring high-quality ingredients sourced locally.
Non-vegetarian and Vegetarian options: The menu caters to diverse preferences, offering both meat and vegetarian breakfast and snack options.
Target Market
Keventers targets a broad audience seeking a memorable dining experience in Darjeeling. This includes:
Travelers: Tourists visiting Darjeeling and seeking a taste of local heritage and tradition.
Foodies: Those with a passion for good food and a desire to experience authentic English breakfast fare.
Locals: Residents of Darjeeling seeking a charming and elegant breakfast or lunch option.
Target Audience
Keventers interacts with two primary segments within their target market:
First-time Visitors: Tourists and travelers new to Darjeeling, seeking recommendations and information about the restaurant.
Returning Patrons: Loyal customers who appreciate Keventers’ rich history, high-quality food, and stunning ambiance.
The Challenge
Keventers, steeped in tradition, lacked a digital voice to connect with a younger generation of travelers and foodies. Their existing online presence wasn’t optimized, hindering their ability to compete with modern restaurants and attract new customers.
- Limited Online VisibilityKeventers lacked a user-friendly website, social media presence, and online listings, making it difficult for potential customers to discover them.
- Unveiling the LegacyTheir rich history and heritage remained untold, failing to connect with a customer base increasingly drawn to authentic experiences.
- Standing Out in a Competitive LandscapeNumerous modern restaurants in Darjeeling posed a growing challenge to Keventers' established clientele.
The Stratgey
Brand Sewa crafted a comprehensive rebranding and online presence strategy to revitalize Keventers’ digital identity:
Branding Strategy & Identity
Website Design & Development
Business Listing & Review Generation
Result
Within a year of collaborating with Brand Sewa, Keventers witnessed a significant revival in their online presence and customer engagement:
- A Digital DestinationThe new website became a central hub, attracting a wider audience and showcasing information about Keventers' unique offerings.
- Storytelling SuccessThe brand identity effectively communicated Keventers' heritage and legacy, resonating with modern customers seeking authentic experiences.
- Standing Tall in the CrowdImproved online presence helped Keventers stand out from competitors, attracting new customers and retaining loyal patrons.
- Reputation ManagementOver 9,000+ reviews bolstered Keventers' online reputation and customer trust.
- Increased FootfallA surge in online traffic translated to a significant increase in customer visits to the restaurant.
Conclusion
By combining expert rebranding with a strategic online presence strategy, Brand Sewa empowered Keventers to bridge the gap between tradition and modernity. Their revitalized digital presence successfully captured the hearts and stomachs of a new generation, ensuring that Keventers continues to thrive as a Darjeeling legend.
Let's Weave a Success Story Together
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