Coffee Brand Setup Kit
For founders who want to build a real private label coffee brand — without the agency fees, at their own pace.
8 years of brand-building work, distilled into a self-guided blueprint you can work through at your own pace. The same market research, Roastify product strategy, branding frameworks, Shopify e-commerce setup process, and marketing system Brand Sewa uses with DFY consulting clients — now available as a complete DIY kit.
- 17 guides, workbooks, Excel tools & Canva templates
- Complete Roastify coffee dropshipping setup guide
- 87-item Shopify launch checklist + 8-phase setup guide
- 30-day free brand setup support via email
GST Included
What's Inside
Everything you need to go from idea to a live, marketing-ready coffee brand — built on the same frameworks Brand Sewa uses with DFY consulting clients.
M1 — Business Foundations
Coffee Market Research Guide 2026:Global specialty coffee market sizing ($176B+), 6 niche segments with viability scores, 3 buyer personas, full Roastify product catalogue with tasting notes and margin analysis, competitor landscape, 5 growth drivers, and 10 AI research prompts. 473 paragraphs of market intelligenceOne-Page Business Plan — Guide & Workbook:9-section fillable business plan: product selection, target market, pricing model, go-to-market strategy, supplier setup, 90-day revenue targets, legal checklist, and success criteria. Includes an AI prompt to auto-generate your first draft.Legal & Compliance Guides — USA, EU & India:Three separate market guides. USA: DBA/LLC, EIN, FDA coffee labelling (7 required elements), business banking. EU: VAT/OSS, EU FIC labelling, GDPR compliance. India: FSSAI licensing (3 tiers), GST, Udyam registration. Each includes a pre-launch checklist and cost table.Roastify Dropship Supplier Guide:10-step setup guide: account creation, plan selection, brand profile setup, product design in the Roastify designer, 3D mockup preview, Shopify integration, order flow walkthrough, fulfilment timeline, wholesale pricing, and a completion checklist.Product Catalogue & Margin Calculator:Excel workbook with all 17 Roastify SKUs pre-loaded. Formula-driven margin model: supplier cost + shipping + plan fee + gateway fee = landed cost. Enter your retail price, see net margin automatically. Includes multi-currency settings (USD/GBP/EUR/INR) and a bundle simulator with 10 bundle scenarios.Compliance Tracker + 90-Day Revenue Planner:Excel workbook with 4 sheets: compliance task tracker (USA/EU/India/Shopify), 90-day revenue planner (Conservative/Base/Optimistic scenarios with automatic formulas), monthly expense tracker (13 line items), and an instructions sheet.M2 — Branding & design
Coffee Brand Strategy & Identity Guide:6 brand architecture layers: purpose, positioning, naming, personality & voice, visual identity, and brand story. Covers 5 coffee brand archetypes, 7 naming approaches, voice framework, visual identity system (colour, typography, logo brief), 3-act brand story structure, and 12 AI prompts for naming and positioning.Brand Strategy Workbook:8 fillable sections: brand foundation, positioning (with archetype selector), naming (with scoring table for 8 candidates), personality & voice (4-axis framework), visual identity decisions, brand story (3-act structure), product naming table (all Roastify SKUs), and a brand identity completion checklist.Roastify Label Design Template Guide:Production-ready Canva workflow guide for all 3 Roastify product formats (bags, pods, instant cartons). Covers panel zone layout (front/back/gussets), FDA/EU FIC/FSSAI back-panel regulatory copy template, 10-step Canva design workflow, CMYK export guide, and a 24-item pre-print quality checklist.Social Media Templates Guide:Complete Canva system for Instagram: Brand Kit setup guide, 5 content pillars, 9 feed post templates (square + vertical), 6 Stories templates, 5 Highlight cover designs, caption writing system (5-part formula), and a 48-hashtag library organised by size. Everything needed to batch-create a week of content in 2 hours.M3 — Shopify Store Setup
Shopify Setup Guide — 8-Phase WalkthroughWritten for complete beginners. Phase 1: Pre-setup & infrastructure. Phase 2: Theme & branding. Phase 3: Products, collections & pages. Phase 4: Payments, shipping & legal. Phase 5: Apps & email setup (Klaviyo, Loox, Seal Subscriptions). Phase 6: Order fulfilment. Phase 7: DNS, domain & QA. Phase 8: Launch + 30-day post-launch plan. 23 critical steps flagged throughout.87-Item Shopify Launch Checklist:Excel workbook with 3 sheets: the full 87-item checklist organised by phase (colour-coded Critical / Recommended / Optional), a Progress Dashboard showing phase-by-phase completion, and an Instructions tab. All 87 items match exactly to the Setup Guide phases.M4 — Marketing & Growth
Digital Marketing Strategy Guide & Workbook:8 sections: customer definition (3 coffee buyer profiles), brand tone in marketing, channel selection (8-channel priority stack), full-funnel strategy, 3-phase budget model (Days 1–90), 10-metric performance dashboard with benchmarks, week-by-week 90-day action plan, and a fillable strategy workbook throughout.SEO Guide & Keyword Checklist:30 target keywords with search volume, KD score (all under 35), and purchase intent. On-page SEO formula for every product and collection page. 16 blog post topics with KD scores and publish timeline. Google Search Console setup guide. 35-item SEO checklist covering technical, on-page, and blog SEO.Social Media Setup Guide & Checklist:Full setup for Instagram Business, Facebook Business Manager, Meta Pixel + Conversions API, and Pinterest. Covers Instagram Shopping, custom audience building strategy, 55-item social media launch checklist, and a social media launch sequence for days 1–14.90-Day Content Calendar with AI Prompts:Excel workbook with 5 sheets: 81 pre-planned Instagram posts across 12 weeks (colour-coded by content pillar), 16 blog topics with KD scores and publish schedule, 17 email automation briefs across 6 Klaviyo sequences, and 13 copy-and-fill AI prompts for captions, product descriptions, ads, emails, and more.M5 — Getting Started Guide
Getting Started Guide:The first document you read after purchase. Covers: what’s in the kit, the correct order to work through modules, a Roastify primer, realistic time commitment (23–36 hours total, 4–6 weeks), a Day 0 checklist (6 actions before opening Module 1), and a “when you’re stuck” reference table for the 6 most common founder bottlenecks.
Who is this for ?
First-time founders launching a private label coffee brand. Wellness creators with an existing audience. E-commerce sellers expanding into premium beverages. Professionals building a brand on the side. If you want a real brand — not a generic template — you’re in the right place.
Why a Coffee Brand?
The $176B+ global coffee market is growing at 5.1% CAGR. Functional coffee (mushroom blends, adaptogen coffee) is expanding at 20%+ annually. A single loyal subscriber buying every 3 weeks is worth 17+ orders per year. The window to claim a position in specialty coffee DTC is open right now.
Why Roastify Dropshipping?
No inventory. No minimum orders. No roastery. No warehouse. Roastify roasts fresh to order, prints your brand on the packaging, and ships directly to your customer within 2 days. You validate your brand in a live market before committing to production runs, and build brand equity from your very first sale.
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Frequently Asked Questions
Is this kit suitable for complete beginners?
Yes. Every guide is written for founders with no prior experience in e-commerce, branding, or the coffee industry. The Shopify setup guide covers all eight phases from scratch, and the 30-day email support means you have someone to ask if you get stuck at any point.
Do I need experience in the coffee industry?
No. Module 1 starts with market research and niche selection — designed to help you identify the right opportunity before committing to a direction. You can begin with a rough idea or no idea at all. The Coffee Market Research Guide (17 Roastify products with tasting notes and margin analysis) gives you everything you need to make product decisions confidently.
How does the Roastify coffee dropshipping model work?
Roastify roasts your coffee fresh after each order is placed and ships directly to your customer in your brand packaging — within 2 business days on their Pro plan. You build the brand, run the Shopify store, and drive traffic. You never hold inventory, never deal with a roastery, and never pay for stock that hasn’t sold. The Supplier Guide (Module 1, D4) covers the full 10-step setup process.
Do I need a Shopify subscription to use this kit?
You will need an active Shopify plan to build your store — this is separate from the kit purchase and costs $29/month (Shopify Basic). The setup guide walks you through plan selection and configuration in Phase 2. Canva’s free plan is sufficient for the label design and social media template guides. Microsoft Excel or Google Sheets works for the catalogue and planning workbooks.
What exactly are the 17 deliverables?
Getting Started Guide (1) + Module 1 Business Foundations (6 files: market research guide, business plan workbook, legal guides for USA/EU/India, Roastify supplier guide, product catalogue Excel, compliance tracker Excel) + Module 2 Branding & Design (4 files: brand strategy guide, brand strategy workbook, label design guide, social media templates guide) + Module 3 Shopify Store Setup (2 files: 8-phase setup guide, 87-item checklist Excel) + Module 4 Marketing & Growth (4 files: digital marketing strategy guide, SEO guide, social media setup guide, 90-day content calendar Excel).
What does the 30-day brand support include?
After purchase you have 30 days of direct support via email — you can ask questions about any part of the kit, get guidance on applying the frameworks to your specific coffee niche, and flag anything that needs clarification. It is not a coaching programme, but it means you are not working through this alone. Email info@brandsewa.com with your order reference after purchase.
How long does it take to go from purchase to a live coffee store?
Based on founders who have worked through similar systems: Module 1 takes 5–8 hours, Module 2 takes 6–10 hours, Module 3 takes 7–10 hours, Module 4 takes 5–8 hours. Total: 23–36 hours of focused work. Working consistently for 4–6 hours per week, most founders go live in 4–6 weeks. The Getting Started guide includes a realistic timeline breakdown and a Day 0 checklist to begin immediately after purchase.
Does the kit work for selling in India, the USA, and Europe?
Yes. The Legal & Compliance Guides (Module 1, D3) cover all three markets separately: India (FSSAI, GST, Udyam), USA (FDA labelling, EIN, business banking), and EU (VAT/OSS, EU FIC labelling, GDPR). The marketing strategy and SEO sections also address keyword opportunities across all three markets. Note: Roastify’s dropship fulfilment covers the USA domestically — EU fulfilment requires a separate arrangement, which is explained in the Supplier Guide.
What software do I need to use this kit?
Microsoft Word (or Google Docs) to open the guides and workbooks. Microsoft Excel or Google Sheets for the Excel workbooks. Canva (free plan is sufficient) for the label and social media design guides. A Shopify account ($29/month) to build your store. A Roastify account (free 7-day trial, then $15 or $49/month) for your coffee products. No design experience, coding knowledge, or paid design tools are required.
Not sure if this is right for you?
Reach out via live chat or email — we’re happy to help you figure it out before you purchase.